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We’ve already mentioned how images can help drive traffic to your site via Google Image Search. Visual content such as featured images, screenshots, graphs, and charts can also help break up your text and clarify content. Check Google to make sure your page is ranking in the position shown. If a featured snippet already appears for another website, it will give you an idea of what you’re up against.

People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool. While print ads have their place in specific strategies, SEO offers a far more versatile, cost-effective, and far-reaching approach. PPC, on the other hand, is a form of paid advertising where you pay for clicks. While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs.

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You can monitor organic traffic using your preferred web analytics tool or create your own dashboard using Excel or Google Sheets. For a more comprehensive solution, consider using HubSpot’s Marketing Analytics and Dashboard software, which provides a centralized platform for tracking all your key SEO-related metrics. SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works. It’s important to track your metrics to understand the success of your overall process and identify possible areas for improvement. Ashbridge has nearly a decade of experience in digital marketing and SEO. Backlinks are the most quantitative way to build authority in your industry.

• You will also discover new keywords during this analysis that can be incorporated into your current SEO strategy.
• For instance, if someone clicks on an image attachment page in search results, all they’ll see is the image – not the content in the post.
• One major difference between the two tools is how they source keyword data.
• Since these kinds of links are so valuable, they became sort of the currency of the web.

If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know.

What are the components of SEO?

If so, they were probably referring to dofollow links from other high-authority sites. Getting other sites to link to your content can be very difficult. Search engines can easily evaluate the quality and relevance of backlinks, so SEO Anomaly you won’t get far using shady tactics to increase your numbers.

Name Your Image Files Wisely

Christopher explains that local service ads (or LSAs) are one of these features. This ad format is exclusive to local businesses in fields such as plumbing, law, dentistry, preschools, childcare, and massage, to name a few. A backlink, also called an inbound link, is when another website links back to your website or blog content. It’s usually placed as a hyperlink on a string of text that relates to your content, and when clicked, they’re taken to your site. The image below is an example of an SEO report from Ahrefs, which has given an overview of the link-building progress of the SEO efforts.

Optimizing for these can boost your chances of ranking higher and driving more traffic. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword.