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Learn all about technical SEO with articles from industry experts. Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy. Let’s start with some stats that prove SEO is still a robust marketing channel. They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space keeps evolving. Overall, technical SEO is a foundational component of an SEO strategy that supports your on-page and off-page SEO efforts.

best SEO examples from real businesses in 2025

When I was an SEO at a transportation startup, we were competing against transportation companies that had been in the industry for 30+ years. Therefore, every SERP feature you see is an additional opportunity to serve content to the same searcher. It will find just about any website related to a term and rank it to answer a searcher’s query. Once you’ve found a good head term and perused the filters, take a look at the SERPs. I’d recommend going several filters deep so you can get an approximation of a long-tail keyword.

Examples of SEO Marketing

It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. And eventually, I did start ranking on the first page for “digital marketing jobs”. All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank.

Planificador de palabras clave de Google

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies.

For example, if the term “masks” brings up results about beauty sheet masks, it wouldn’t be the right keyword for you if you sell Halloween masks. Optimizing for Google Search is particularly important due to its unique algorithms and dominance in the search market. Any way you can advertise your business and its products or services through digital channels and technologies constitutes a digital marketing technique or tactic. As local competition intensifies, businesses will focus on hyper-local SEO strategies. Hyper-local targeting refers to the practice of optimizing your online presence for a specific geographic area, targeting specific neighborhoods or communities. This allows local businesses to attract customers seeking their products or SEO Anomaly services close to their business location.

• Because your navigation is at the top of the page, Google sees those links first.
• My favorite thing in Clearscope’s keyword research tool is the “Trending” tag.
• And those 373 posts generate 571k+ search engine visits per month.
• With SEO, you increase the visibility of your website for searches related to your content.

Additionally, many people might not really understand what SEO is and how it can successfully help a business’s online presence. Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results. When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results.

Google now also uses hundreds of other signals to decide which pages should rank. As a result, Google launched and tweaked several algorithms over the years to identify and penalize websites using these tactics. This was the catalyst that helped shift the role of an SEO away from simply trying to game the system, to actually building quality websites. However, while long-form content may work well for some websites, it doesn’t always make sense.

Someone who saw your content about “running shoes” would click away from your site or even get annoyed. This is why it’s so important to understand buyer intent so you can match them with what they need, increasing the chances of conversion. Some keywords entered into Google can have different intentions, meaning the buyer is looking for something different than what you expect. Remember above we mentioned that Google’s goal is to deliver the best quality content. They visit web pages very quickly which allows them to discover new websites, pages, and other content in seconds. As a business depending on online sales, you can’t afford to ignore your SEO.